Dec. 22, 2009 - NBA China CEO: will help train qualified personnel to find new CBA Yao Ming
Nanfang Daily News (Xinhua / Li Wenlong) in yesterday's China Sports Industry Summit Forum Conghua, NBA China CEO Tim Chen NBA elaborated the relationship between globalization and localization, and expressed in terms of influence or the NBA ratings, have been at the China's leading position in sports.Said Timothy Chen, NBA league stage of development in China, the ratings in the leading position in sports programming. Althoughbuy cheap uggs the ratings on the World Cup and also faced the challenge of European football's top league, but the NBA has the advantage of time to cover broad, almost every day to see live, and the European soccer leagues are generally one week a tournament, the World Cup more is 4 years time. In China, almost all the sports channel will broadcast NBA games. "Similar to the market 10 years ago compared to football ratings in China has gradually reduced. But the basketball, ratings have continued to grow." Tim Chen said.The new NBA season, Yao's injury claims throughout the season, joining Olympians Sun Yue has actually bid farewell to the NBA, the only NBA, Yi Jianlian, has also been the edge of the main and reserve player walk ... ... China NBA gradual fading out of forceful advocate of "localization" in China, Tim Chen and the entire NBA, no doubt, is a "bad." However, this is not worried about Tim Chen: "This season, NBA ratings better than last year in China, which have concrete data to support."Despite Yao'scheap ugg boots absence did not affect the NBA in China, the ratings, but Yao Ming nearly thirties retired if after a few years, the Chinese player Yao Ming was also no one can take over the position in the NBA, which is of concern to Tim Chen. "We must be prepared to tap the international influence and market development potential of a par with the Chinese superstar Yao Ming, so as to maintain the NBA's influence in China." Timothy Chen, said, "NBA has now officially begun, and CBA cooperation, to coach and the cultivation of young players to continue to develop the Chinese market resources. "In addition, Tim Chen said: "Basketball in China's mass base and influence in any one sport can not be compared. According to our investigations show that in the age of 15 to 54-year-olds, 83% of the people interested in NBA. China there are 300 million basketball fans, the city will have one of every three young people who cheap uggslove to play basketball, while in rural areas the construction of 100,000 a basketball court. "Tim Chen the day before yesterday had just visited in Guangzhou, has been capped LUOGANG NBA court. He excitedly told reporters: "This will be one of the best in Asia Arena! We hope that this is not just a sports venue, but the people the best place for culture and entertainment."
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